Tag: <span>reference price</span>
Handset, TV makers to cut output 20% after festive slump
Festive electronics sales fell about 25% and phone and TV makers now plan up to 20% production cuts. Here's the pricing psychology…
Jio Story: The Zero-Price Cue That Reset Data
In 2016, the Welcome Offer did more than give free 4G: it moved India's reference point from metered cost to unlocked data.
Jio’s Welcome Offer: How Free Rewired India’s Data Expectations
The 2016 Welcome Offer wasn't a cheaper tariff—it was a reference-price reset. Here's what marketers learned when free changed India's data expectations.
What a 0.8% Sales Uptick Can’t Fix
Why endless promotions teach buyers that the deal price is the real price—and what McDonald's, Nissan and Sweetgreen reveal about protecting pricing…
The Welcome Offer’s 170-Day Lesson in Resetting Data
In 2016, Jio's Welcome Offer reset the internal price consumers used to judge mobile data, and marketers got a lesson in changing…
Jio Story: The Welcome Offer Reframed India’s Data Question
The 2016 Welcome Offer was less a discount than a reference-price reset. Here's what it taught marketers about selling possibility instead of…
Jio Story: When Free Reset the Data Reference Point
The 2016 Jio launch didn't just cut data prices; it reset India's reference point. A look at the zero-price playbook and what…
Jio Story: The Welcome Offer’s Reference Price Reset
The 2016 Welcome Offer reset what India expected from data. Free didn't just cut price; it created a new mental baseline for…
Diet Coke at ₹70: the MRP still says ₹50
Diet Coke's 330 ml can now sells at ₹70 in select stores while its MRP still reads ₹50. The price split is…
How Jio’s Welcome Offer Reset India’s Data Expectations
The 2016 Jio Welcome Offer reset India's reference price for data. Here's what marketers can learn from the psychology of free.
The Psychology Behind India’s Cash Gold Boom
When official prices rise, an off-the-books discount feels like smart saving. India's cash gold market shows how reference prices and trust shape…
Festive electronics prices rise 5-8%: a pricing psychology test
Indian appliance brands are raising AC, TV and washing machine prices 5-8% from October 1. Here's why old-price inventory and festive demand…