Tag: <span>Ranbir Kapoor</span>
Ranbir Kapoor is Mantra’s new brand face. What next?
The Pune developer has signed Ranbir Kapoor as brand ambassador as it expands into Mumbai and branded residences abroad. The psychology behind…
Flux Theory targets the 65% Indians still not using body wash
Ranbir Kapoor’s new FMCG brand enters a Rs 35,370 crore shower-care market where 65% of Indians do not use body wash. Habit…
Ranbir Kapoor’s Flux Theory sells identity, not shower gel
Ranbir Kapoor's Flux Theory turns five film roles into five shower gels, selling identity shifts as much as fragrance. Here's the branding…
The psychology of Rungta Steel’s SRK-Alia-Ranbir ad
Rungta Steel casts Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor to parody TMT advertising. Here's the psychology behind the attention.