Tag: <span>pricing strategy</span>
India spirits growth slows to 4.6% from 6.4% as mass lags
India's spirits growth slowed to 4.6% in the September quarter from 6.4%. Premium grew 5.7% while mass lagged at 3.7% as inflation…
Premium beer up 38% as India’s drinkers split three ways
Premium beer and spirits are surging, but United Spirits sees wallet fatigue at the lower end. What a three-speed liquor market means…
US consumer sentiment hits 45.2, worst since 2011
US consumer sentiment fell to 45.2 in October, the lowest since 2011. Here's why the shift matters for brand and pricing strategy.
Etude’s India test: K-beauty novelty hits a pricing wall
Etude is betting on skincare-infused complexion and local launches, but novelty alone won't justify K-beauty's price gap in India.
What India’s New E-commerce Rules Mean for Discount Psychology
India's new e-commerce rules redefine the 30-day reference price and sponsored-listing transparency. Here's what it means for discount-led strategy.