Tag: <span>packaging design</span>
How Familiar Fashion Trends Turn Into Buying Behaviour
Stripes are old, but their styling feels new. Yugeena S.'s retail observation shows how familiar visuals become demand signals and reframe brand…
Premium is getting louder: 12 desi brands go maximalist
From poetry-book perfumes to truck-art snacks, Indian D2C brands are using loud desi visual codes to signal premium. Here's what it means.
Kinder Joy’s Diwali packs earn 10M organic views early
Ferrero India reshapes Kinder Joy packs as lanterns, rockets and anars, earning 10M organic views and turning Diwali packaging into a ritual.
McDowell’s No.1 Rebrands a 30 Million-Plus Case Giant
Diageo India pairs an upgraded blend with a sharper visual identity to move McDowell's No.1 into the mass-premium space without losing its…
The psychology of the ad: Share a Coke
How replacing the front-of-pack logo with first names turned a mass-produced drink into a personal ritual and lifted Coca-Cola's relevance.
The Napkin Test: When Packaging Becomes a Brand Asset
Good packaging wins the shelf. Great packaging escapes it. A designer's four-bucket framework — and the napkin test that separates assets from…