Marketing Mentalist

The Brand Briefing Get Featured

Marketing Mentalist

Campaign archive

Popular Funny Emotional AI IPL Celebrity OOH Gen Z Luxury Moment marketing

Tag: <span>Omnicom</span>

91% of India's Next Gen pay more attention to funny brands

Consumer Behaviour

India’s Next Gen: 91% pay more attention to funny brands

Snapchat and Omnicom's six-country study shows 91% of India's Next Gen pay more attention to funny brands—but forced humour backfires.