Tag: <span>Mauka Mauka</span>
Mauka Mauka: The Psychology That Made a Rivalry Ritual
How Star Sports' Mauka Mauka campaign used social identity, open loops and loss aversion to make one fan's wait feel personal.
Mauka Mauka: How Star Sports Turned Rivalry Into Ritual
Star Sports' 2015 Mauka Mauka campaign didn't sell cricket; it sold the social identity of rivalry. The behavioural levers behind the chant.