Tag: <span>marketing spend</span>
At-home services spend ₹48.69 crore to build a habit
Snabbit, Urban Company and Yes Madam are pouring crores into making at-home services a daily habit. Trial is easy; repeat usage is…
Pidilite lifts ad spend to 5.4% of sales to build categories
Pidilite is spending more on marketing. The real shift is where the money goes—into building categories before brands, from construction chemicals to…