Tag: <span>marketing leadership</span>
How Solitario Turned ₹5 Crore Into ₹90 Crore in 25 Months
Inside Solitario Diamonds' launch to ₹90 crore in 25 months: CMO Kabir Kate on point-of-view branding, cultural campaigns and lab-grown luxury.
70% of Marketing Leaders Are Stuck on Channels, Not Business
The India CMO Index 2026 finds 70% of marketing leaders cite short-termism and ROI pressure. Here's how to shift reviews from channel…
Why AI Marketing Fails: Accountability Without Authority
AI marketing projects often fail for an overlooked reason: marketing has accountability without decision authority. Here is how leaders can fix it.
From Visibility to Influence: Marketing’s Real Seat at the Table
Gallagher India CMO Ishani Doshi on why marketing is moving from visibility to business influence, and how trust earns brand leaders a…
India’s GCCs Are Becoming Global Brand Headquarters
India's 1,850 GCCs now shape brand strategy, not just campaigns. With 57% of Indian marketers funding AI, the global brand office is…
Marketing Leadership Moves Signal AI, Content and Experience Bets
From Accenture's AI-focused CMO hire to Network18's content-first elevation, this week's moves reveal where brands are placing strategic bets.