Tag: <span>marketing effectiveness</span>
McDonald’s exits FIFA after 32 years as ROI disappoints
McDonald's ends its 32-year FIFA World Cup sponsorship after its biggest-ever campaign underperformed, signalling a shift to owned brand properties.
What 80% family CTV viewing means for brand-building
Pidilite's Sudhanshu Vats and Samsung Ads argue that consistency, creativity and the shared TV screen still beat AI shortcuts in brand-building.