Tag: <span>loyalty</span>
Retention isn’t about stopping customers from leaving
BFSI marketers say low CAC, frequent UPI use and more data don't equal loyalty—transparency, ease of exit and lifetime value do.
Kirana to Cloud: The Shop’s Memory Goes Digital
The khata was a memory device. As kiranas move to the cloud, the shop's recall changes, and so does the customer relationship.
Consumers are aspiration-led, not category-led: Super.money
Super.money CTO Kaushik Mukherjee on why consumers buy around aspirations and brand affinity, and what that means for segmentation and loyalty.
Why AI Efficiency Alone Won’t Fix Customer Experience
Ipsos research across 23 markets shows 48% of interactions feel ‘Nothing Notable’. Frictionless AI doesn’t build loyalty; emotional peaks do.