Tag: <span>life insurance</span>
ICICI Life swaps fear for ease in new brand platform
ICICI Life and Ogilvy reframe life insurance from risk and anxiety to calm, everyday ease—and show why that emotional shift matters for…
LIC’s ad reframed death as an ongoing promise of care
How LIC’s Zindagi ke saath bhi, Zindagi ke baad bhi campaign used mortality salience, framing and emotional accounting to sell care, not…