Tag: <span>Lenovo</span>
Lenovo’s Broadway bet for the Idea Tab Pro Gen 2
Lenovo's Broadway-inspired Idea Tab Pro Gen 2 film casts Abhay Varma as an everyday juggler. We judge whether the theatre lands or…
Lenovo’s Broadway tablet ad bets on song over specs
A musical ad for the Idea Tab Pro Gen 2 hides the spec sheet inside a Broadway number. It's fun, but does…
Lenovo turns a tablet launch into Broadway theatre
Lenovo India's #DamnTheOdds turns the Idea Tab Pro Gen 2 into a Broadway musical. Here's the psychology behind the theatre-tech pitch.