Tag: <span>lab-grown diamonds</span>
How Solitario Turned ₹5 Crore Into ₹90 Crore in 25 Months
Inside Solitario Diamonds' launch to ₹90 crore in 25 months: CMO Kabir Kate on point-of-view branding, cultural campaigns and lab-grown luxury.
Heer by GIVA puts self-gifting at the heart of Diwali
Heer by GIVA's 'Heer Se Shuru Diwali' reframes festive jewellery as a gift for yourself, not just others. Here's the psychology.
Limelight launches Miss Clarity to rethink diamond assumptions
Limelight pairs Shilpa Shetty with a diamond expert character to challenge jewellery's unspoken rules on size, proposals and gifting.
Gold at ₹1.48 Lakh: Festive Buyers Trade Down, Not Out
Dussehra jewellery sales stayed flat as gold rose 35% to ₹1.48 lakh per 10 gm. Buyers shifted to 9-carat gold, lightweight pieces…
Mayavé Bets Luxury Can Be Built on Possibility, Not Scarcity
HK Group and OPEN Strategy & Design launch Mayavé Jewellery, reframing lab-grown diamonds from mined substitutes to a category of creative freedom…