Tag: <span>Ipsos</span>
Global Consumer Confidence Climbs for Third Straight Month
Ipsos' July 2026 index rises 1.1 points to 49.0, with India leading at 67.1. Here's the psychology behind the third straight gain…
Consumer confidence is flat. The signals are not.
Ipsos’ September 2026 index is unchanged at 48.4, but India leads at 66.9. Here’s why the now-next gap matters for brand strategy.
Why AI Efficiency Alone Won’t Fix Customer Experience
Ipsos research across 23 markets shows 48% of interactions feel ‘Nothing Notable’. Frictionless AI doesn’t build loyalty; emotional peaks do.
Consumers Are Rethinking Sustainability in 2026
Ipsos finds climate concern remains high, but cost, trust and health now shape which sustainable choices consumers actually make.
What 100 Waves of Ipsos Consumer Tracking Teach Brand Strategy
Ipsos Market Essentials now spans 15 markets and 100 waves. The shift from pandemic tracker to ongoing consumer pulse matters for brand…