Tag: <span>Ipsos</span>
Solo living is marketing’s next big shift
Ipsos's November update says brands must prepare for more solo and smaller households. Here's the psychology—and the practical moves—for marketers.
Ipsos: Only 13% of orgs reach leading CX maturity
Only 13% of organisations reach leading CX maturity, while 57% deliver their brand promise, Ipsos finds. The gap is a capability problem.
US consumer sentiment hits 45.2, worst since 2011
US consumer sentiment fell to 45.2 in October, the lowest since 2011. Here's why the shift matters for brand and pricing strategy.
76% Blame Global Conflict for Cost-of-Living Pain
Ipsos's ninth Cost of Living Monitor shows 76% blame conflict for rising prices and 70% expect higher energy bills. Here's how brands…
Wellbeing is going camera shy. Brands need a new script.
Ipsos research across the US, France and China finds wellbeing is moving from self-optimisation to privacy and connection. Here's how brands can…
ESOMAR 2024: Ipsos puts AI empathy and scent data on trial
Ipsos's ESOMAR 2024 lineup spans scent-emotion mapping, 4M synthetic journeys and AI empathy pilots. Here is what marketers should watch.
Trust, memory shortcuts and shifting milestones
Ipsos's October update suggests brand recognition runs on memory shortcuts, AI adoption runs on trust, and life milestones are moving more than…
Why Americans Ignore Weather When They Spend
Only 39% of Americans say extreme weather affects their finances, even as spending tightens. Younger shoppers feel the link more clearly.
Worry Data Is Demand Data: Fast-Moving Consumer Fears
Ipsos's September tracker shows sharp monthly jumps in healthcare, unemployment, immigration and crime. For brands, public worry is a demand signal.
Global Consumer Confidence Climbs for Third Straight Month
Ipsos' July 2026 index rises 1.1 points to 49.0, with India leading at 67.1. Here's the psychology behind the third straight gain…
Consumer confidence is flat. The signals are not.
Ipsos’ September 2026 index is unchanged at 48.4, but India leads at 66.9. Here’s why the now-next gap matters for brand strategy.
Why AI Efficiency Alone Won’t Fix Customer Experience
Ipsos research across 23 markets shows 48% of interactions feel ‘Nothing Notable’. Frictionless AI doesn’t build loyalty; emotional peaks do.