Tag: <span>Insurance Marketing</span>
Embedded finance sells the product but hides the brand
Embedded finance makes buying cover frictionless, but customers rarely recall the insurer. Brands must build recall when another platform owns the sale.
Shriram Life’s 99.12% Claim Ratio Becomes Its Campaign
Shriram Life's new ad pivots from policy benefits to claim settlement, using a 99.12% ratio and a real family's story to sell…
Why Life Insurance Marketing Is a Trust Game, Not a Volume Game
Nitin Mehta, Bharti AXA Life's marketing and distribution head, explains why being understood matters more than being heard in trust-led categories.
Why AI Personalisation Still Needs a Human Touch in Insurance
Why more insurance choices leave buyers less confident, and why AI personalisation still needs human trust to close the decision gap.
Why Gen Z Buys Health Insurance But Skips Term Plans
Policybazaar data shows 61% of Gen Z have bought or considered health insurance, but only 19% term. What the psychology behind the…
SBI Life’s Para-Sport Bet: Meaning Over Media Metrics
SBI Life is deepening its para-sport association and refusing to judge it on reach or ROI. Here's the brand psychology behind that…