Tag: <span>India market</span>
Johnnie Walker’s first India-inspired Blue Label in 200 years
Johnnie Walker has launched its first India-inspired Blue Label festive blend in nearly 200 years, turning Indian flavour cues into luxury Scotch.
Bosch’s dual-brand AC plan: ₹900 crore for double-digit share
Bosch Home Comfort will position Bosch super-premium and Hitachi mainstream as it chases double-digit AC share in India with a ₹900 crore…
Nike’s Bengaluru Campus by FY28 Is a Long-Term India Bet
Nike plans a Bengaluru campus by FY28, turning India into a structural brand commitment. Here's what physical presence says to buyers.
Why Havas Is Betting on Luxury Experience Design in India
Havas India, Shortcut and Shobiz have launched a luxury experiential agency in Mumbai. Here's the consumer psychology behind the bet on experience…
Why Luxury Hotels Are Chasing India’s Pilgrim Economy
India's $60-bn religious tourism market has almost no branded hotel supply. Here's the consumer psychology behind devotion, comfort and brand permission.