Tag: <span>India market</span>
Why Havas Is Betting on Luxury Experience Design in India
Havas India, Shortcut and Shobiz have launched a luxury experiential agency in Mumbai. Here's the consumer psychology behind the bet on experience…
Why Luxury Hotels Are Chasing India’s Pilgrim Economy
India's $60-bn religious tourism market has almost no branded hotel supply. Here's the consumer psychology behind devotion, comfort and brand permission.