Tag: <span>gifting</span>
Why India’s Whisky Drinkers Trade Up Only on Some Occasions
William Grant & Sons sees older Scotch grow as affluent Indians trade up for weddings and Diwali - converting that into daily…
Cadbury Celebrations Turns Neighbourly Nok-Jhok Into Gifting
Cadbury Celebrations’ Diwali film turns everyday neighbourly friction into a gifting behaviour. We unpack the psychology: fresh starts, reciprocity and premium cues.
Airport retail: winning a ₹6,000/sq ft gifting gamble
Airport rents can hit ₹6,000 a square foot, but gift-led, speed-first retail wins. What Hidesign, Forest Essentials and Bengaluru airport teach us.
Titan’s 1987 Ad That Made Watches Gifts
How Titan’s 1987 ‘Times of Your Life’ ad reframed watches as emotional gifts, using mental accounting, signalling and memory.