Tag: <span>fragrance marketing</span>
ESOMAR 2024: Ipsos puts AI empathy and scent data on trial
Ipsos's ESOMAR 2024 lineup spans scent-emotion mapping, 4M synthetic journeys and AI empathy pilots. Here is what marketers should watch.
SKINN Makes Everyday Moments the Fragrance Occasion
SKINN signs Ayushmann Khurrana and Sobhita Dhulipala to make fine fragrance a daily ritual rather than a saved-for-special treat.