Tag: <span>food marketing</span>
Isabgol’s Gen Z Moment: Is Fibre the New Protein?
Isabgol is being reframed from an elder-friendly digestive remedy to a Gen Z fibre habit. Here is what the shift means for…
Licious turns Varun Dhawan into a trust signal for Sizzl
Licious uses Varun Dhawan and ASMR food sounds to make its heat-and-eat range feel like a craving. The psychology behind the Sizzl’ing…
Amul’s 25 g Protein Cubes Turn Snacking Into a Ritual
Amul's 25 g protein cubes turn a functional snack into a shake-it-yourself ritual. Here's how participation and price shape trial.
Castello’s animatronic cockatoo interrupts mindless eating
Castello's new Australian campaign uses an animatronic cockatoo and a fake meal-replacement stunt to attack eating on autopilot.
Eatopia Honey Jams: Farah Khan sells no sugarcoating
Farah Khan brings her plain-spoken style to Eatopia Honey Jams, making clean-label claims feel like an everyday choice.
Why Food Brands Are Winning in the Shower
Food brands are moving into the shower. Ipsos says the smartest extensions migrate rituals, not categories, and win by owning feelings.
Smith & Jones makes ginger garlic paste quality visible
Tata Consumer Products uses Rasika Dugal to teach Indian kitchens how to spot thick, consistent ginger garlic paste over diluted options.
Britannia and Havmor turn a viral trend into a co-branded drop
The limited-period Croissant Blockbuster turns a social media food pairing into a co-branding play across parlours and quick commerce.
Consumers Forgive Average Ads, Not Poor Products
HUL's Rajneet Kohli says consumers forgive average ads but not poor products. Here are the shifts reshaping India's food and beverage market.