Tag: <span>Food Branding</span>
What 98% Local Sourcing Says About Food Brand Relevance
At ET FoodXP 2026, leaders from IKEA, Wow! Momo, Nando's and Cremica argued consistency, localisation and trust outweigh constant innovation.
Why Mouthfeel Is Becoming Marketing’s Quiet Superpower
The food industry is learning that texture can drive purchase as much as taste. Here’s how crunch, chew and creaminess shape buying…
India’s QSR Boom: Why Reference Points Now Set the Menu
India's QSR market is heading to USD 30-38 billion, but the real shift is psychological: diners now judge local food against global…