Tag: <span>First-Party Data</span>
Akasa Elevate and the Psychology of Airline Loyalty
How Akasa Elevate uses status, flexibility and first-party data to shape Indian flyer loyalty before points redemption goes live.
Why Retail Media Networks Still Struggle as Brand-Building Channels
Retail media networks now promise full-funnel reach, but attribution models and budget silos keep pulling spend toward performance. Here's why.
Digiday Tech Awards Finalists Signal a Shift in How We Discover
ShopMy, Google and WordPress VIP made the Digiday Technology Awards shortlist. The real story: discovery, trust and attention are being rewired.
Digiday Tech Awards: Trust Is Now Infrastructure
ShopMy, Google and WordPress made the Digiday Technology Awards shortlist. The pattern behind the finalists says a lot about how people now…
When Half Your Traffic Isn’t Human, Retargeting Breaks
Bots and AI agents now drive over half of web requests. Here's why that poisons retargeting, inflates performance data and forces marketers…
Predictive AI in Marketing: From Signals to Action, Carefully
Predictive AI can spot consumer intent earlier than ever. The harder question, marketers at CMOs' Charcha argued, is when to act on…