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Tag: <span>FIFA World Cup</span>

Why a Golden Can Became a World Cup Keepsake
Consumer Behaviour

Coca-Cola’s Golden World Cup Cans: A Lesson in Fan Ownership

Coca-Cola India turns Spain's FIFA World Cup victory into a limited-edition golden can on Zepto and Blinkit. Here's the psychology.

3 min read
The psychology behind a limited-edition golden can
Consumer Behaviour

Coca-Cola Golden Cans: The Psychology of Owning a Win

Coca-Cola turns Spain's World Cup win into a limited-edition golden can sold via Zepto and Blinkit. Here is the psychology driving the…

2 min read