Tag: <span>Festive gifting</span>
60% of Gen Z spent more this festive gifting season
A Rukam Capital–YouGov study finds Gen Z spent more, used AI for gift ideas and made self-gifting part of the festive basket.…
SMOOR rebrands beyond chocolate as gifting drives 25–30% revenue
SMOOR says festive gifting now drives 25–30% of revenue as it rolls out a SMOOR 2.0 rebrand, United by Flavors, to sell…
Why 80% of Éntisi’s festive business is gifting
India's festive basket is moving from mithai boxes to gourmet hampers. Éntisi says gifting drives 80% of festive business; here's why.