Tag: <span>family marketing</span>
iD Fresh’s ad turns Mom’s approval into a convenience strategy
iD Fresh's latest ad transfers Mom's authority to a batter pack. A look at the behavioural levers behind the iD Ka Idea…
Kissan’s 6.17M-Mum Proof Strategy
How Kissan turned a real-tomatoes claim into family participation and made 6.17M mothers its proof, plus the strategy lessons.