Tag: <span>dual-brand strategy</span>
Bosch Home Comfort places ₹900 crore bet on two AC brands
Bosch Home Comfort plans Bosch-branded ACs next year, using Hitachi for mainstream and Bosch for premium to chase a double-digit share in…
Bosch’s dual-brand AC plan: ₹900 crore for double-digit share
Bosch Home Comfort will position Bosch super-premium and Hitachi mainstream as it chases double-digit AC share in India with a ₹900 crore…