Tag: <span>Diwali campaign</span>
AJIO’s Ghar Wapsi: the psychology of an astronaut-led Diwali ad
AJIO's Ghar Wapsi turns a space station into a festive deal engine. Inside the psychology of homecoming, progress and variable rewards.
Hershey’s Kisses turns Diwali interruptions into a brand moment
Hershey's Kisses adapts 'Giving Kisses Is Hard' to Diwali, turning a couple's interrupted moment into a case study in culturally flexible branding.
What Reliance Digital’s Diwali film teaches about memory marketing
A Diwali campaign that uses fading memories, old photographs and a grandfather's story shows how electronics brands can sell emotion, not just…
Spotify uses Gullak cast to reframe Diwali chores
Spotify's new Diwali ads with the Gullak cast show how a familiar song can turn festive chores into shared family rituals.
Spotify’s Gullak Diwali ad turns chores into family fun
Spotify India's Diwali films with the Gullak cast use household chores and Bollywood classics to make music part of festive prep.
The Face Shop Glow Before You Go: Skin First, Makeup Later
The Face Shop's festive campaign reframes Korean skincare as the first step in Indian celebrations—before makeup, outfit and occasion.
The Face Shop flips festive beauty order with skincare first
The Face Shop's Diwali campaign reframes skincare as the first step of festive prep, not an afterthought, turning routine into ritual.
ROYCE’ Bets Rs 3,195 on Thoughtful Diwali Gifting
ROYCE' turns familiar Diwali moments surreal for a limited gift collection starting at Rs 3,195, putting recipient taste ahead of the occasion.
boAt turns festive judgement into a tech upgrade pitch
boAt's Diwali films use Ravi Kishan's comic timing and a 'Festive Mismatch' to reframe everyday tech as the upgrade guests will actually…
OnePlus India Uses Diwali to Close the Generation Gap
The brand's third #MakeItSpecial film pairs Gen Z creators, Smriti Mandhana and an elderly couple to make tradition feel like participation.
Why Cashfree’s Soan Papdi Joke Makes B2B Marketing Work
Cashfree’s festive campaign with Biswa Kalyan Rath turns the soan papdi joke into a B2B message about payment gateway expectations. Here’s why…