Tag: <span>Cultural Marketing</span>
Mschf’s creative chief leaves to build with his hands
Lukas Bentel, Mschf's cofounder and creative chief, is leaving after nearly eight years. His exit shows how high art and satire become…
The Psychology Behind Nuvoco’s 12.5 Million Garba Reach
Nuvoco's Gujarat Garba property crossed 12.5 million digital reach. Here's the behavioural science that made a cement brand culturally sticky.
Inside the 11-Minute KFC-Hoichoi Durga Pujo Comedy
A short Bengali festive comedy shows how KFC used its limited-edition menu as the plot, not a prop, to earn cultural relevance.
Zepto sees 4.6 lakh ramen searches as K-wave hits carts
K-dramas and K-pop are moving from screens into Indian shopping carts, beauty routines and travel plans. Zepto's search data shows how fast…
Jamai Premium, Shagun Pricing and India’s Buying Code
Bharat Lab and Rediffusion map everyday Indian habits—bargaining, festive buying, kitty parties—into a consumer behaviour playbook brands can test.
Why HDFC MF’s All-Women Dahi Handi Ad Works on Us
HDFC Mutual Fund's 'Barni Se Azadi' swaps the matki for a savings jar and the pyramid for women. A look at the…