Tag: <span>connected tv</span>
CTV spend jumps 43%, but Huella says views are not enough
Huella's Singapore push bets that interactive CTV formats, not just better targeting, can turn viewer attention into measurable action.
What 80% family CTV viewing means for brand-building
Pidilite's Sudhanshu Vats and Samsung Ads argue that consistency, creativity and the shared TV screen still beat AI shortcuts in brand-building.
Attention Is Marketing’s Most Depreciating Asset
ETBrandEquity and Samsung Ads are convening an invitation-only townhall on October 9 to help CMOs convert attention into boardroom trust and enterprise…
Why Connected TV Is Growing in India and What It Means
India's connected TV audience jumped 60% in a year as smart TVs got cheaper and smaller towns logged on. Here's what that…
Why Digital-First Brands Are Betting on Bigg Boss
Bigg Boss is pulling a new crop of digital-first advertisers. Here's why mass reach, in-show integrations and festive timing are luring them…
Dish TV’s Vzy: Rs 200 Cr Sales and a Platform Play
Dish TV's Vzy crossed Rs 200 crore in cumulative sales by bundling TVs, OTT and linear content. The real bet is owning…