Tag: <span>community marketing</span>
South Korea’s Gen Z reading rate tops 75% despite short-video boom
South Korea's Gen Z is turning books into a visible status symbol, with reading rates above 75% even as adult rates fall.…
Bajaj Auto holds more than 17% of Colombia’s bike market
Local assembly, a value wedge and owner communities made Bajaj Auto Colombia's favourite Indian, with over 17% of the motorcycle market.
Some 10M-Follower Meme Pages Cost ₹50,000 a Post
Meme pages are moving from late-campaign buzz to planned media. Here's why brands now pay for native voice, timing and community over…
Why 62% of fans now want real rooms, not just feeds
Creators are moving audiences off feeds and into live events, and brands are counting turnout, not reach. A look at the post-feed…
Social media turned intimate wear into a shared conversation
Once-taboo conversations about fit and support are moving from private trial-and-error to public, fit-led buying. Here's what brands can learn.
The Souled Store Shows How Fandom Becomes a Brand Moat
How licensed IP, digital community and themed stores took The Souled Store to ₹492 crore revenue while profit fell 38% in FY25.
Reddit Is the AI Recommendation Engine Brands Keep Getting Wrong
Brands are chasing Reddit as AI recommendations cite it most. But promotional tactics get them banned. The answer is contribution, not selling.
Zero ads, 15,000 racers: HYROX India’s community flywheel
How HYROX India grew from 1,600 to 15,000 racers with zero paid marketing—and what measurable goals, social proof and community mean for…
Mahjong Is Now Luxury’s Slow Attention Playbook
Why Hermès, Prada and Indian luxury brands are investing in mahjong—and what slow rituals teach marketers about attention and community.
Attention Isn’t the Problem. Decision Confidence Is.
Honasa's Saahil Nayar argues brands don't lose because of clutter but because they fail to reduce buying uncertainty. Here's how to build…