Tag: <span>celebrity endorsements</span>
The psychology behind Macho Sporto’s Chaal ad
Macho Sporto's new 'Chaal Badal De' campaign with Vicky Kaushal trades functional claims for comfort, confidence and a familiar melody. Here's the…
Myntra BFF Ads Turn Tiny Moments Into Shopping Triggers
Myntra's Big Fashion Festival campaign uses Alia Bhatt and Ranbir Kapoor to show how everyday cues spiral into shopping justifications.
Lava’s Virat Curve campaign bets on story over specs
Lava's Virat Curve 5G campaign casts Rohit Saraf and Pratibha Ranta in a music-video romance, signalling a shift from feature-led ads to…