Tag: <span>celebrity branding</span>
TenxYou’s INR 50 Crore Run Rate Is About Product, Not Sachin
TenxYou's early customers bought for Sachin; now comfort drives repeat purchase. Inside the INR 2,000-5,000 gap and the offline plan.
Ranbir Kapoor is Mantra’s new brand face. What next?
The Pune developer has signed Ranbir Kapoor as brand ambassador as it expands into Mumbai and branded residences abroad. The psychology behind…
Kajol: Authenticity Is the Best Celebrity Brand Strategy
Kajol's ETRetail interview reframes celebrity branding: trust is earned by vetting products and telling truthful stories, not by fame alone.
Ranbir Kapoor’s Flux Theory sells identity, not shower gel
Ranbir Kapoor's Flux Theory turns five film roles into five shower gels, selling identity shifts as much as fragrance. Here's the branding…
Why Brands Are Racing to Sign 15-Year-Old Vaibhav Sooryavanshi
The psychology behind the rush to sign a teenage cricket star: attention, herd behaviour and the cost of betting early.