Tag: <span>campaign strategy</span>
Himalaya BabyCare’s 6-Film Play for First Winter
Himalaya BabyCare's 'Pehle Winter Ka Pehla Layer' turns a baby's first winter into a life-stage buying trigger, with six films in ten…
Shriram Life’s 99.12% Claim Ratio Becomes Its Campaign
Shriram Life's new ad pivots from policy benefits to claim settlement, using a 99.12% ratio and a real family's story to sell…
Nissan Turns 800-Mile Range Into a Wild Chase
Nissan France dramatises a technical range claim as a family chase, showing how story beats spec in electric mobility marketing.
Sparx Swaps GOAT for Greatest of Today in New Campaign
Sparx has flipped GOAT into Greatest of Today with Tamannaah and Lakshya for its new sneaker line. Here is the positioning logic.
Himalaya BabyCare Sells First-Bath Trust in 8 Languages
How Himalaya BabyCare's first-bath film uses a nurse's authority and eight languages to turn new-parent anxiety into trust—and what brands can borrow.
SEBI bets on understanding to win over non-investors
SEBI's 'Samajh Se Investing Simple' campaign uses trust, simplicity and verification cues to move non-investors from fear to action.
Interio by Godrej turns the kitchen into a social hub
Interio by Godrej's new steel kitchen film uses a busy Indian household to turn durability into an everyday social story, not a…
HSBC’s #StayDiSIPlined campaign sells consistency, not returns
HSBC Mutual Fund's new #StayDiSIPlined campaign uses a simple behavioural gap—disciplined in daily life, impulsive in markets—to sell SIP consistency to 25-45-year-olds.
KreditBee Reframes Ambition as Practical to Sell Bigger Loans
KreditBee's Bee Practical campaign reframes practicality as planning ambition, using three films to introduce bigger lending products.
YES BANK’s Team India push and the art of borrowed equity
YES BANK extends its IOA partnership to four 2026 events and launches a seven-language, 25-plus-channel Team India campaign. Here's the brand logic.
Blissclub’s Off The Clock trades performance for identity
Blissclub introduces BareButter with Off The Clock, a menswear campaign that reframes men beyond work and performance. Why identity-led positioning works.
Clinic Plus flips the mother-daughter script for Daughters’ Day
Clinic Plus flips the Daughters’ Day script: the daughter becomes the mother’s strength in a HUL film tied to 1.3 crore single…