Tag: <span>campaign strategy</span>
Clinic Plus flips the mother-daughter script for Daughters’ Day
Clinic Plus flips the Daughters’ Day script: the daughter becomes the mother’s strength in a HUL film tied to 1.3 crore single…
Why ColorPlus Is Selling Stillness in a Hustle Market
ColorPlus's AW26 campaign with Abhay Deol turns slowing down into a brand position. Here's the psychology and the strategy lesson behind it.