Marketing Mentalist

The Brand Briefing Get Featured

Marketing Mentalist

Campaign archive

Popular Funny Emotional AI IPL Celebrity OOH Gen Z Luxury Moment marketing

Tag: <span>Burger King</span>

India’s QSRs are using Rs 99 meals as a customer-acquisition tool

Pricing Psychology

India’s QSRs Use Rs 99 Meals to Recruit New Customers

KFC, McDonald's, Burger King and Domino's are using Rs 99 entry pricing to cut hesitation and recruit first-timers. But lower ticket sizes…