Tag: <span>branded content</span>
Hyundai enters micro-drama with Terribly Tiny Tales
Why Hyundai's six-part Diwali micro-drama with Terribly Tiny Tales turns cars into story characters and what brands can learn from it.
Hyundai tests 2.5-minute microdramas to lift recall
Hyundai teams with Terribly Tiny Tales on six Diwali microdramas, then judges 15 days of recall, brand lift and sales impact among…
Maaza’s first digital micro-drama is a 7-episode Diwali story
Maaza’s first digital micro-drama, Don’t Go Na, turns a festive meeting into seven episodes on Instagram and YouTube, with the drink as…
India’s microdrama market is already a $600M business
Microdramas grew from a novelty into a $600M market in India. Here's what the watch-time, subscription and branded-content shifts mean for marketers.
Nykaa Wanderlust Enters Microdrama with Hotel Wanderlust
The six-episode branded series puts story and character before product placement, logging nearly a million views in two weeks.
Marketing Leadership Moves Signal AI, Content and Experience Bets
From Accenture's AI-focused CMO hire to Network18's content-first elevation, this week's moves reveal where brands are placing strategic bets.