Tag: <span>brand voice</span>
Why 91% of India’s Next Gen Pay Attention to Funny Brands
New Snapchat-Omnicom research shows 91% of India's Next Gen pay more attention to funny brands—and forced humour can backfire. Here's what marketers…
What BMW’s Ranveer Singh bet says about brand voice
BMW India has named Ranveer Singh as Brand Voice for the new 7 Series. Here's why the pairing is a lesson in…