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Tag: <span>brand stretch</span>

89% want protein in familiar formats—Quaker's ₹10 answer
Branding

89% want familiar protein formats—Quaker’s ₹10 ladoo bet

PepsiCo takes Quaker beyond breakfast with ₹10 Protein Ladooz and Chikki Bites, built on an insight: 89% want protein in familiar formats.

2 min read
KreditBee turns practical into an ambitious move
Branding

KreditBee Reframes Ambition as Practical to Sell Bigger Loans

KreditBee's Bee Practical campaign reframes practicality as planning ambition, using three films to introduce bigger lending products.

2 min read