Tag: <span>brand ritual</span>
Truce Halloween 5: The Thank-You Ad That Built a Ritual
Truce Halloween 5 turns a thank-you into a 250-ghoul ritual. Here's the psychology behind why the annual event keeps earning shares.
The psychology behind Nutella’s Ranveer Singh Diwali ad
How a hazelnut spread uses ritual, nostalgia and Ranveer Singh’s energy to claim a seat at the Diwali table—and what marketers can…
Jinro Soju Grows as US Drinking Drops to 54%
Jinro soju remains the world's top-selling spirit by volume while U.S. adult drinking drops from 62% to 54%. Its edge: a ritual,…