Tag: <span>brand perception</span>
3M organic views give Long John Silver’s a real lift
An Instagram mukbang joke is giving Long John Silver's a real lift. Here's the consumer psychology behind the organic views—and the risk…
How Washington Mutual’s Brochures Beat Its Ads
A Washington Mutual story from the early 2000s shows why unglamorous collateral, not award-winning campaigns, moved customer deposits and built the brand.
How Lava Virat’s ‘Shaq Hatao, Lava Uthao’ Sold Out Day One
Krea8’s Flipkart launch for Lava Virat used consumer skepticism as the creative hook—and sold out on day one. Here’s the psychology behind…
Why AI Shows Its Work: The Labor Illusion, Explained
Visible effort—spinners, progress bars, AI reasoning—makes the same result feel more valuable. Here's the psychology and what marketers can do.