Tag: <span>Brand Extension</span>
Why non-luggage brands now want to own your airport look
SNITCH, Rare Rabbit, Acer and more are entering India's $4.3 billion luggage market. Here's the psychology behind the airport look.
Louis Philippe’s Premium Push Is a Brand-Stretch Test
Louis Philippe is stretching a formalwear Crest into casual, denim and small-town retail. Here’s how to tell premium expansion from brand dilution.
JK Cement’s Paint Play: Trust Transfer as Brand Strategy
JK Cement is using putty and white cement trust to sell paint. A look at premiumisation, trust transfer and the psychology of…