Tag: <span>Brand Building</span>
What’s Trending turned a host into a seven-figure creator media brand
A lean team, a recognizable host and a point of view built What's Trending into a seven-figure creator media brand. Here's what…
Cremica’s Retail Pivot: From Restaurant Sachets to Shelf Choice
Cremica Foods built two decades of familiarity through restaurant sachets. Now it wants that unnoticed equity to become active retail choice.
Why Digital-First Brands Are Betting on Bigg Boss
Bigg Boss is pulling a new crop of digital-first advertisers. Here's why mass reach, in-show integrations and festive timing are luring them…
A Brand Is Character at Scale: What a Zen Monk Teaches Marketers
Fast Company finds a Zen teacher, a broker and a musician landed on the same idea: a brand is character at scale,…
Why Retail Media Networks Still Struggle as Brand-Building Channels
Retail media networks now promise full-funnel reach, but attribution models and budget silos keep pulling spend toward performance. Here's why.
India’s D2C Growth Goes Under the Lens at e4m Summit 5.0
The e4m D2C Summit 5.0 gathers India's direct-to-consumer leaders to decode consumer behaviour, digital-first strategy and what actually drives durable growth.
Attention Isn’t the Problem. Decision Confidence Is.
Honasa's Saahil Nayar argues brands don't lose because of clutter but because they fail to reduce buying uncertainty. Here's how to build…
Uniqlo India Bets on Brand Over Performance Marketing
Uniqlo India's marketing director says brand awareness sits near 59%. Here's why the retailer is choosing relevance over CPM, and what marketers…