Tag: <span>Bharat consumers</span>
Blue Star’s Two-Thirds Small-Town Sales Upend Rural Marketing
Rural India is no longer one price-sensitive market. A 2026 summit showed premium aspiration in small towns, led by Blue Star's two-thirds…
Jamai Premium, Shagun Pricing and India’s Buying Code
Bharat Lab and Rediffusion map everyday Indian habits—bargaining, festive buying, kitty parties—into a consumer behaviour playbook brands can test.