Tag: <span>attention economy</span>
What $11.6B of Campaign Ads Really Bought
Record $11.6B political ad spend produced viral stunts, not persuasion. Here's what brand marketers can learn about attention and trust.
CTV spend jumps 43%, but Huella says views are not enough
Huella's Singapore push bets that interactive CTV formats, not just better targeting, can turn viewer attention into measurable action.
81% of Indian marketers still plan for reach, not attention
A new report finds Indian media planning still prioritises reach over attention: 81% rank reach in their top three metrics, only 17%…
Jio Story: The Cyber Cafe Closed Quietly, India Stopped Counting
The 2016 shift from rationed data to unlimited access changed how India behaves online. This is the everyday psychology behind that quiet…
The two clocks reshaping media: why short-form became premium
Ambient scrolling is no longer filler. Fast Company links the rise of short-form to an 1865 coal paradox, and shows how media…
What Overstimulated Cities Teach Marketers About Attention
Attention is a finite resource, and overstimulated cities spend it before brands get a chance. Here's what marketers can do about it.
Why Cricket Fans Now Want Participation, Not Just Scores
CREX turned cricket's second-screen habit into scale: 125M+ downloads and 22-24 minutes of daily engagement. Here's the psychology behind it.
Why Gen Z Can’t Recall Ads: The Psychology Behind the Shift
TV's share of ad spends fell from 39.2% to about 21%, digital rose to 44%+. What the shift means for brand recall,…
Attention Isn’t the Problem. Decision Confidence Is.
Honasa's Saahil Nayar argues brands don't lose because of clutter but because they fail to reduce buying uncertainty. Here's how to build…