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Tag: <span>Apple</span>

Apple's Foldable Is a Lesson in Brand Innovation
Branding

What Apple’s iPhone Duo Teaches About Brand Innovation

Apple's $1,999 foldable iPhone Duo is more than a pricing story. Innovation without marketing is a secret—here are seven rules for brand…

3 min read
Samsung Turns Apple’s Foldable Launch Into a Branding Lesson
Branding

Samsung’s Apple Roast Is More Than Just Twitter Banter

Samsung turned Apple’s iPhone Duo launch into a real-time roast. Here’s what the banter reveals about challenger positioning and share of voice.

3 min read