Tag: <span>AI in Marketing</span>
Why AI Marketing Fails: Accountability Without Authority
AI marketing projects often fail for an overlooked reason: marketing has accountability without decision authority. Here is how leaders can fix it.
From Visibility to Influence: Marketing’s Real Seat at the Table
Gallagher India CMO Ishani Doshi on why marketing is moving from visibility to business influence, and how trust earns brand leaders a…
What 80% family CTV viewing means for brand-building
Pidilite's Sudhanshu Vats and Samsung Ads argue that consistency, creativity and the shared TV screen still beat AI shortcuts in brand-building.
Kotak’s 50,000 Crore Consumer-First Banking Bet
Rohit Bhasin's FMCG playbook at Kotak turned a liquidity product into a 50,000 crore book by understanding Indians' emergency money mindset.
Authenticity outlasts algorithms and AI: Prasoon Joshi
Prasoon Joshi on why authenticity, not cleverness, is what survives algorithms and AI—and what that means for brand storytelling.
AI Killed the Old Performance Playbook. Judgement Is Next
AI compresses days of performance work into minutes, but volume is the baseline. The real edge is judgement, hypothesis-led testing and cultural…
CMOs Are Losing the CEO Path. Here’s How to Fix It
McKinsey data reveals a dangerous gap: 70% of CEOs measure marketing on revenue and margin, but only 35% of CMOs do. Time…
Leadership Churn Signals a Reset in How Brands Are Built
From Adobe's CEO handover to Parle Biscuits' new chief, this week's leadership moves reveal what brands now value: AI fluency, experience and…