Tag: <span>AI agents</span>
When Half Your Traffic Isn’t Human, Retargeting Breaks
Bots and AI agents now drive over half of web requests. Here's why that poisons retargeting, inflates performance data and forces marketers…
AI Agents Are Overspending. Agencies Are Building Audit Logs
Media agencies are building audit logs and token caps to stop AI agents from drifting and overspending. The real problem is behavioural,…