Tag: <span>AI agents</span>
More than 65% of Zomato Opens Are Exploratory, Not a Bug
Goyal: AI agents threaten District more than Zomato or Blinkit; browsing is discovery and fulfilment owns the outcome.
AI Agents Are the New Shelf Space
AI assistants are becoming a new gatekeeper. New tracking shows recommendations vary wildly, retailer citations are uneven, and AI traffic is growing.
Why OpenAI Gave Its AI Agents a Cast of Friendly Mascots
OpenAI's dots agents debut with kid-show mascots. The friendly characters are a calculated move to lower fear of autonomous AI.
When Half Your Traffic Isn’t Human, Retargeting Breaks
Bots and AI agents now drive over half of web requests. Here's why that poisons retargeting, inflates performance data and forces marketers…
AI Agents Are Overspending. Agencies Are Building Audit Logs
Media agencies are building audit logs and token caps to stop AI agents from drifting and overspending. The real problem is behavioural,…