Tag: <span>AI advertising</span>
Dior’s hand-drawn holiday ad sparks AI authenticity debate
Dior’s Night in Color is beautiful, but viewers spotted AI telltales. Why the luxury rush to look handmade is also a trust…
Hershey’s Kisses turns Diwali interruptions into a brand moment
Hershey's Kisses adapts 'Giving Kisses Is Hard' to Diwali, turning a couple's interrupted moment into a case study in culturally flexible branding.
CP PLUS gives Upar Wala Sab Dekh Raha Hai an AI twist
CP PLUS repositions its iconic line with Ranveer Singh, moving from passive surveillance to AI-enabled protection. Here is the branding lesson.
AI Can Build an Ad in 10 Minutes, But Not the Big Idea
At a live AI creative challenge, speed was the easy part. Leo India's winner trained his tools and kept the idea human—here…
ASCI’s AI ad labelling rules: what marketers must disclose
India's ad watchdog has set a materiality test for AI-generated ads. Here's when synthetic content must carry a label and what stays…
ASCI’s New AI Ad Labelling Rules: What Marketers Need to Know
India's ad watchdog has issued guidelines on labelling synthetic content. Here's when AI needs a disclosure and what it means for trust.
AI-to-AI Ad Buying: The Trust Layer Needs Human Judgment
ADvendio's report says autonomous AI could soon discover inventory, negotiate terms directly. Here's what that means for marketers.