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Tag: <span>AdTech</span>

CTV budgets are up 43%; brands still measure views, not action
Marketing Psychology

CTV spend jumps 43%, but Huella says views are not enough

Huella's Singapore push bets that interactive CTV formats, not just better targeting, can turn viewer attention into measurable action.

3 min read
Discovery Is Being Rewired: Inside the Digiday Tech Shortlist
Consumer Behaviour

Digiday Tech Awards Finalists Signal a Shift in How We Discover

ShopMy, Google and WordPress VIP made the Digiday Technology Awards shortlist. The real story: discovery, trust and attention are being rewired.

4 min read
Trust Is the New Infrastructure
Consumer Behaviour

Digiday Tech Awards: Trust Is Now Infrastructure

ShopMy, Google and WordPress made the Digiday Technology Awards shortlist. The pattern behind the finalists says a lot about how people now…

3 min read
Prediction Gives You Probability, Not Permission
Marketing Psychology

Predictive AI in Marketing: From Signals to Action, Carefully

Predictive AI can spot consumer intent earlier than ever. The harder question, marketers at CMOs' Charcha argued, is when to act on…

4 min read