Year: <span>2026</span>
Candyman turns Halloween fear into Desi togetherness
Candyman's 'A Desi Halloween' flips a tired horror trope - fear as a reason to connect - and turns a global ritual…
The Kirana’s Ledger Learns to Live in the Cloud
When a kirana moves its khata from muscle memory to cloud memory, the shop doesn't just digitise records—it changes how it reads…
How Lush Quit Social Ads and Still Hit £736.2M Revenue
Lush quit paid social in 2021 and still grew to £736.2M in 2025. The psychology: owning customer relationships beats renting reach.
Jio Story: The Day Data Became the Room
The chai stall, the study call and the road trip reveal the quiet summit of India's data decade: data as an assumed…
Titan’s Chosen Family ad redefines Diwali gifting
Titan Watches’ Diwali campaign builds family from friendship and kitchen camaraderie, using a watch as the gift that marks chosen bonds.
Skoda Slavia Says It All by saying less
Škoda and BBH India's Slavia campaign hides the car's details and gives away an OOH site. Here's why saying less can do…
Jio Story: The Five Faces of India’s Unmetered Decade
Five recurring characters reveal how India's relationship with data changed from rationed supply to identity, trust, care and a daily creation.
Redmi turns phone mishaps into crimes with Anup Soni
Redmi's four-part Note 17 Pro campaign casts Anup Soni as a Crime Patrol-style host who flips phone mishaps into playful offences.
Rural Gen Z buys 19.1 categories monthly, outpaces older India
WPP-Kantar's Rural Barometer 2026 shows rural Gen Z buys 19.1 categories monthly, leads AI adoption at 60.4%, and women close the online…
Jio Story: Why a First Video Call Feels Like Everyone’s Memory
Why a private first video call home became collective memory, and what that teaches brands about shared nostalgia and belonging.
MRF’s 87.7 Brand Strength Is Built on Racing, Cricket and Muscle
MRF's 87.7 Brand Strength Index is a trust score. Inside the layers—mascot, cricket, motorsport—that make invisible quality feel real.
Jio Story: The Zero-Price Cue That Reset Data
In 2016, the Welcome Offer did more than give free 4G: it moved India's reference point from metered cost to unlocked data.