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Tag: <span>WPP-Kantar</span>

Rural Gen Z buys across 19.1 product categories a month

Consumer Behaviour

Rural Gen Z buys 19.1 categories monthly, outpaces older India

WPP-Kantar's Rural Barometer 2026 shows rural Gen Z buys 19.1 categories monthly, leads AI adoption at 60.4%, and women close the online…