Tag: <span>wedding marketing</span>

Mandap on wheels: Ethnix chases its two-thirds sales window
A moving wedding mandap, a live band and an onboard ceremony: Ethnix by Raymond's Gurugram activation is a case study in driving…

Asian Paints sells wedding relief, not just paint
Asian Paints' new Beautiful Homes campaign frames wedding-house painting as deadline relief, not décor. Here's the psychology behind its shareability.